Advertisers and agencies
Reach viewers across news, gaming, podcasts, finance, cooking and more, with a partnerships team that plans, reviews and reports on every campaign.
Plan a campaignAdvertise where people came to watch.
Put your brand in front of viewers on VideoBB with promoted videos and creator partnerships. Every placement is labelled, matched to what people are watching, and run without a single third-party tracker.
VideoBB sells two kinds of ads directly: promoted videos and creator partnerships. Each one is labelled, matched to the topic people are watching, and never shown to Premium members. Use the form at the end of this page to start.
Where your campaign can run
All categories144p to 4KYour video plays in adaptive quality on every screen
ContextualMatched to category, channel and search, not to a profile
0 trackersNo pixels, ad networks or cross-site cookies
LabelledEvery paid placement says Promoted
Creators and publishers
Earn from your audience through the Creator Program, take on brand integrations we broker, and embed the VideoBB player on your own site at no cost.
See the Creator ProgramWhy brands choose VideoBB
Privacy first
We build no profiles of viewers and sell no data. Ads are matched to the page, not to the person.
Attention, not autoplay spam
People on VideoBB chose the video in front of them. Promoted videos compete on the same terms.
Brand control
You choose the categories and channels. A person reviews every creative and placement before it runs.
Creators share in it
Brand integrations pay the creator directly. The Creator Program also shares Premium revenue with creators.
Formats
Promoted videos
Your video shows in the first row of the home page, labelled Promoted, on the dates you book. It plays like any other video, in adaptive quality from 144p to 4K. It collects views, likes and comments.
- Booked by day, from 1 to 90 days
- Never shown to Premium members
- Daily views and watch-time report
Creator integrations
We match you with channels whose audience fits and agree the brief. The creator then makes the segment in their own voice. Each deal is disclosed on screen and in the description, as consumer rules require. Our guide to how creators earn from video explains these deals.
- Creator keeps editorial control
- You approve the brief before filming
- Performance of the creator's video reported
Partnerships
Launches, series and category sponsorships are planned case by case with the partnerships team. Tell us your goal. We will say plainly whether VideoBB is the right place for it.
- Planned with you, not a rate card
- Test budgets welcome
- One contact from brief to report
How a campaign runs
Tell us your goal
Use the form below. Awareness, views, traffic or a creator partnership.
Get a plan
The partnerships team proposes placements, categories, dates and a budget.
Creative review
Every video and brief is checked against the ad policy and community guidelines.
Launch and report
Weekly reports on views, watch time and engagement, then a final summary.
Short answers about labels, targeting and reports are also in the help article on advertising on VideoBB.
What we don't run
We do not run ads for weapons, tobacco and vaping, adult content, gambling, get-rich-quick schemes, unlicensed financial products, counterfeit goods or political attack ads. Anything that breaks the community guidelines is out too, however it is packaged.
Questions from advertisers
How are promoted placements labelled?
Every paid placement carries a visible Promoted label wherever it appears. Paid placements are never mixed into trending or search ranking, and they are never shown to Premium members.
Do you use tracking cookies or data brokers?
No. VideoBB does not run third-party ad networks, pixels or cross-site trackers. Campaigns are matched to context, meaning the category, channel and search terms a viewer is already looking at, not to a personal profile.
What can I not advertise?
Weapons, tobacco and vaping, adult content, gambling, get-rich-quick schemes, unlicensed financial products, counterfeit goods, political attack ads, and anything that breaks our community guidelines. Every creative is reviewed by a person before launch.
Is there a minimum budget?
No fixed minimum. Tell us what you want to achieve and the partnerships team will propose a plan that fits the budget, including a small test before a larger commitment.
What do reports include?
Views, watch time, likes and comments on the promoted video, day by day, taken from the same statistics creators see in their studio. Creator integrations report the creator's video the same way. Reports are sent weekly and at the end of the campaign.
Talk to the partnerships team
Tell us who you are and what you want to achieve. A person reads every message and replies within two business days.
- Inquiries go straight to the partnerships desk through this form
- Reply within two business days
- Used only to answer you. See the privacy policy.